Magic City Casino’s New Jai-Alai League “Battle Court” Launches with SeventySix Capital Sports Advisory
New league built to capitalize on the rapid growth of sports betting
February 15, 2022 | Miami, FL Magic City Casino’s Battle Court Jai-Alai League has launched with operational support from SeventySix Capital Sports Advisory. Magic City has an exclusive sports betting partnership with Rush Street Interactive (BetRivers) to enable wagering in 7 states on 111 match dates. All of the matches will be streamed live on the BetRivers app.
Jai-Alai, known as the ‘fastest ball sport’ with speeds exceeding 150 miles-per-hour, has been transformed through Magic City’s innovative take. Battle Court players play head-to-head, with scoring more similar to tennis. Matches are best-of-three sets, with sets played to six points. Bettors can wager on who will win a match, a set or even a point.
The SeventySix Capital Sports Advisory team worked closely on many levels with Magic City to build this league. They helped broker multi-year content distribution deals with FTF Sports and Triple B Media. These media networks will enable Battle Court to reach an audience of up to 115 million households. In addition, SeventySix Capital Sports Advisory developed a coordinated social media effort that resulted in a substantially increased following and engagement across new channels, including on TikTok, which saw 50,000 people tune in on opening day (February 14th 2022).
“The entire framework of a league in 2022 must be different than before,” SeventySix Capital Sports Advisory President Dan Bravato said. “Newer opportunities are being incorporated into league offerings, including streaming vs. linear distribution, betting operator integration, and influencer-led ownership groups. We are excited to help Magic City build this from the ground up and meet the sports industry where it is heading."
About Magic City Casino’s Battle Court Jai-Alai League
Battle Court Jai-Alai League is run by Magic City’s Chief Operating Officer Scott Savin and has gained public recognition through renowned documentarian Billy Corben’s Magic City Hustle documentary. The teams in the league are named the Cesta Cyclones, Chula Chargers, Rebote Renegades, and Wall Warriors. All of the matches are played at the Magic City Fronton in Miami, Florida. For more information, please visit, magiccitycasino.com/jai_alai.
About SeventySix Capital Sports Advisory
SeventySix Capital Sports Advisory is a consulting company focused on what's next in the world of sports and entertainment. Managed by SeventySix Capital and led by SeventySix Capital Managing Partner Wayne Kimmel, Dan Bravato and Chris Yortsos, SeventySix Capital Sports Advisory's unique approach combines an intimate knowledge of the investment industry with an experienced leadership team to guide its boots-on-the-ground efforts to help clients as they navigate the emerging areas of sports, including but not limited to sports betting, esports, digital and media, and social responsibility. For more information, please visit seventysixcapital.com/advisory.
