A black and white line drawing of a person standing on a ladder, reaching towards a window in the ceiling of a room.

SeventySix Capital Sports Advisory provides senior-level strategic counsel to ownership groups, presidents, boards, athletic directors, operators, and executive leadership across professional, Olympic and collegiate sports.

Led by Wayne Kimmel, Kenneth Shropshire and Mike Morris, our advisory platform operates at the intersection of sports, capital, media, and technology. We deliver independent, experience-driven guidance in a rapidly changing industry that is seeking professionalization and technology-enablement.

We help organizations build durable competitive advantage by modernizing governance and operations, and unlocking new revenue through innovation, AI, and strategic capital alignment.

our services

Professional Sports

Long-range planning, governance modernization, succession strategy, and crisis counsel.
Roster construction models, cap/contract strategy, competitive window optimization, and organizational design.
Media rights strategy, sponsorship architecture, premium/venue monetization, fan engagement platforms, and global brand positioning.

Clients include: Owners, Executive Chairs, Presidents/CEOs, GMs, senior front-office leaders.

College Sports

Professionalization of governance, enterprise risk management, conference alignment strategy, and institutional modernization.
Department build-out, roster economics, transfer portal compensation logic, coaching incentive frameworks, and structural redesign.
Collective governance design, athlete valuation systems, compliance infrastructure, payment rails, and sustainable revenue models.