SeventySix Capital Sports Advisory provides senior-level strategic counsel to ownership groups, presidents, boards, athletic directors, operators, and executive leadership across professional, Olympic and collegiate sports.
Led by Wayne Kimmel, Kenneth Shropshire and Mike Morris, our advisory platform operates at the intersection of sports, capital, media, and technology. We deliver independent, experience-driven guidance in a rapidly changing industry that is seeking professionalization and technology-enablement.
We help organizations build durable competitive advantage by modernizing governance and operations, and unlocking new revenue through innovation, AI, and strategic capital alignment.
our services
Professional Sports
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Long-range planning, governance modernization, succession strategy, and crisis counsel.
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Roster construction models, cap/contract strategy, competitive window optimization, and organizational design.
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Media rights strategy, sponsorship architecture, premium/venue monetization, fan engagement platforms, and global brand positioning.
Clients include: Owners, Executive Chairs, Presidents/CEOs, GMs, senior front-office leaders.
College Sports
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Professionalization of governance, enterprise risk management, conference alignment strategy, and institutional modernization.
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Department build-out, roster economics, transfer portal compensation logic, coaching incentive frameworks, and structural redesign.
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Collective governance design, athlete valuation systems, compliance infrastructure, payment rails, and sustainable revenue models.
Clients include: Presidents/Chancellors, Boards, Athletic Directors, Coaches, GMs.
Executive Education
We extend our advisory through curated executive forums and education programs:
Owner / President / GM Institutes
College Athletics Professionalization & NIL Council
AI, Tech & Innovation Bootcamps
Custom leadership programs for teams, conferences, and universities
Multi-day sports business conferences
Strategic marketing & brand growth
Sponsorship & partnership development
Technology and analytics strategy
Media strategy & content distribution
Event strategy & production advisory
Digital transformation & fan monetization
Venture capital and emerging SportsTech integration
Strategic Growth
Beyond governance and Competitive strategy, SeventySix Capital provides advisory across:
Our Team
Wayne Kimmel
Managing Partner of SeventySix Capital, leading investments and advising sports, media, and technology companies at the intersection of innovation and industry transformation.
Founder & Chairman
Kenneth Shropshire
Leveraging decades of experience in sports business, law, and academia to guide organizations on leadership, governance, and the evolving global sports landscape.
Strategic Advisor
Strategic AdvisorMichael Morris
High-Level experience from MLB and Legends Global, bringing executive-level insight on technology, operations, and innovation across the sports industry.
