Tipico Sportsbook Partners with ProhiBet to Enhance Sports Data Compliance Initiatives

Tipico Sportsbook Partners with ProhiBet to Enhance Sports Data Compliance Initiatives

Las Vegas, NV (December 13, 2023) — Tipico Sportsbook, a leading global sportsbook operator, and U.S. Integrity today announced an extension of their ongoing partnership that will integrate ProhiBet services into the Tipico platform. ProhiBet will play a pivotal role in preventing student-athletes, coaches, and staff from engaging in prohibited sports wagering on Tipico across the United States.

"At Tipico, we place profound importance on the integrity of the sports betting experience, and we are excited to continue working with U.S. Integrity to ensure that our online experience is fully secure and compliant," says Adrian Vella, Tipico Sportsbook CEO. "The addition of ProhiBet will further augment and reinforce Tipico’s commitment to wagering integrity as we exercise careful diligence amid the rapid growth of sports betting in the United States.”

Through their partnership with U.S. Integrity, Tipico will gain access to ProhiBet’s state-of-the-art technology to ensure that student-athletes, coaches, and administrative staff adhere to state-specific sports betting regulations. ProhiBet’s cross-monitoring and notification platform provides security and transparency for sports properties and operators nationwide.

“We are thrilled to partner with Tipico -- the combination of ProhiBet's state-of-the-art encrypted data transfer system and Tipico dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors,” stated Matt Heap, Managing Director of ProhiBet. Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.

The Tipico partnership with U.S. Integrity and ProhiBet is part of its two-fold approach to solidify oversight surrounding sports betting and prohibited bettors.

Big East Conference Signs Comprehensive Partnership with U.S. Integrity

Big East Conference Signs Comprehensive Partnership with U.S. Integrity

Conference Expands Sports Wagering Integrity Initiatives

Las Vegas, NV (December 7th, 2023) — The BIG EAST Conference and U.S. Integrity today announced a partnership that will provide the Conference with monitoring software and tools that will play a pivotal role in protecting the integrity of competitions and educating student-athletes, coaches, and staff about the sports wagering landscape.

This partnership will see BIG EAST officials provided access to U.S. Integrity’s monitoring software and resources via its proprietary dashboard, which includes regular monitoring reports and sports gambling industry insights based on USI’s extensive analysis of wagering activity. In addition, U.S. Integrity will offer comprehensive educational resources to BIG EAST student-athletes, coaches, staff, and officials.

“Protecting the integrity of our competitions and those who participate in them is of utmost importance to the BIG EAST Conference, particularly as the sports wagering landscape nationally continues to accelerate," said BIG EAST Commissioner Val Ackerman. “We look forward to taking advantage of U.S. Integrity's state-of-the-art services to provide additional protections to our schools through enhanced monitoring and educational programs.”

“With the expansion of sports betting jurisdictions that impact the BIG EAST Conference, it’s important for the BIG EAST and their respective teams to have integrity measures and tools to track, in real time.” says Matthew Holt, USI’s CEO & co-founder. He continued, “We’re excited to work with the exceptional team at the BIG EAST. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly-detection tools we have developed at U.S. Integrity.”

U.S. Integrity Partners with Missouri Valley Conference to Increase Initiatives in Sports Wagering Monitoring

U.S. Integrity Partners with Missouri Valley Conference to Increase Initiatives in Sports Wagering Monitoring

Las Vegas, NV (November 30th, 2023) — The Missouri Valley Conference and U.S. Integrity today announced a partnership that will provide MVC with integrity monitoring software that will play a pivotal role in protecting the integrity of their Conference and each member institution’s athletic department.

“The partnership with U.S. Integrity is critical based on the rapidly evolving sports betting landscape,” says MVC Deputy Commissioner Jill Redmond.  “It reflects the commitment of the membership to protect the integrity of all Missouri Valley Conference sports.”

USI will provide integrity monitoring services via its proprietary dashboard to The Missouri Valley Conference. USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.

“We are thrilled to partner with The Missouri Valley Conference, as they continue their efforts in being proactive in an evolving integrity and sports wagering space.” says Matthew Holt, USI’s CEO & co-founder. He continued, “The team here at USI are thrilled to be working with Jill and the team at MVC. The collaboration and cohesive partnership through USI’s integrity initiatives will provide the best coverage and real time alerts to the Missouri Valley Conference.”

About Missouri Valley Conference:

The Missouri Valley Conference -- the nation’s second-oldest NCAA Division I conference -- continues to be a leader in college athletics and is one of the nation’s most progressive conferences, celebrating its 117th season in 2023-24.  The Valley brand remains very strong, both regionally and nationally, and the great athletic tradition of the Conference remains a compelling force in recruiting student-athletes and in marketing all the MVC programs.  League members have worked together to focus on common goals and objectives, placing a high value on league harmony, while continuing to invest in athletic programs to compete at the highest level.

About U.S. Integrity:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including Las Vegas Sands, SeventySix Capital and the New York Angels, U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.

Diamond Kinetics and Marucci Unveil First-Of-Its-Kind Fully Integrated Smart Bat

Diamond Kinetics and Marucci Unveil First-Of-Its-Kind Fully Integrated Smart Bat

The Marucci CATX Smart bat retails for the same price as the current CATX bat without the sensor.

• Newest Product From DK & Marucci Sets New Standard for Youth Baseball Innovation

• First Smart Bat to be Sanctioned & Approved by USSSA for In-Game Use

• Limited Release Available for Purchase December 6 with Wider Release in 2024

Baton Rouge, LA and Pittsburgh, PA (November 28, 2023) - Two of the most innovative companies in baseball, Marucci and Diamond Kinetics (DK), unveiled the Marucci CATX Smart, the first smart bat with an integrated sensor approved by USSSA for in-game use, setting a new standard for smart baseball equipment.

This limited-release alloy Marucci CATX Smart gives players the same clean, consistent swings they are accustomed to, but with a twist - the ability to gather and track performance data anytime, anywhere without having to attach a sensor. With a completely integrated Diamond Kinetics Bat Sensor, players can instantly visualize swing metrics across aspects of power, speed, quickness, and control, as well as monitor their progress from practice swings to live in-game at-bats, and enjoy interactive games and training content, all within the DK mobile app. The Marucci CATX Smart is the first smart bat to be approved for in-game use as part of the United States Specialty Sports Association (USSSA) bat standard, so any tournament, league, or organization that requires the USSSA stamp will allow this bat in-game play. 

“We can’t wait for athletes to get their hands on the new Marucci CATX Smart,” said Kurt Ainsworth, Co-Founder and CEO of Marucci Sports. “We believe this smart bat will be a game-changer for the sport and will provide athletes with the chance to personalize their development at practice, in the backyard, and in competition. Marucci and Diamond Kinetics are committed to innovation, developing supportive and responsible technology to grow the game of baseball and equip the next generation of players with tools to stay engaged, succeed on the diamond, and most importantly, have fun.”

The CATX Smart bat collaboration builds on a long-standing partnership between DK and Marucci and their shared commitment to grow the game of baseball by integrating thoughtful, proven technology to enhance the training experience for athletes to keep them engaged and connected to the sport. The Marucci CATX Smart takes full advantage of DK’s innovative approach to training that leverages state-of-the-art technology to gamify training with missions and challenges that reward participation. Each bat has a unique ID linked to the DK app so players can immediately personalize their development and unlock their potential while opening up a whole new world of hitting experiences. CATX Smart users can participate in guided hitting sessions where they are encouraged to swing like Marucci Athletes including Alex Bregman, Trea Turner, Austin Riley, Freddie Freeman, Anthony Rizzo, and Francisco Lindor, and access exclusive DK x Marucci challenges within the app.

“The Marucci CATX Smart is a direct lens into the future of the game of baseball,” said CJ Handron, Co-Founder and CEO of Diamond Kinetics. “This new bat will help athletes get better insight into their game and make hitting experiences more fun with access to real-time swing metrics, guided hitting sessions, missions and challenges. There is no reason that every bat can’t be a smart bat, and we are thrilled to continue to drive innovation in the game in partnership with Marucci.”

More details the limited-release Marucci CATX Smart:

• Available for purchase on December 6, online-only via Marucci's website

• Priced at $299, the same as the current CATX Senior League bat

• Available in various lengths of -5, -8 and -10 USSSA Senior League

• No added weight or bulk, exact same barrel, end cap and performance as Marucci’s CATX bat, with the only difference being an integrated sensor in the knob

• Diamond Kinetics bat sensor is embedded, cannot be removed and does not need to be charged due to a permanent battery installation

• One-piece alloy made of AZR aluminum, a responsive and forgiving alloy designed for peak performance

• Connect the CATX Smart via Bluetooth to any Apple (iOS) devices, iOS 16 and newer, and store  100+ swings even when not connected to the app

• DK in-app features include access to swing metrics, four player profiles, a customizable clubhouse, access to introductory guided hitting sessions, missions and challenges, virtual home run derby and other games

• Ability to unlock even more features by purchasing a DK+ membership; can gain access to DK’s full library of over 100 DK experiences, including guided hitting sessions, missions, and challenges

• The CATX is one of the hottest and most popular bats on the market today, with the CATX BBCOR dominating the lineup of the 2023 College World Series Champion LSU Tigers

To purchase a Marucci CATX Smart, visit: https://maruccisports.com/catx-smart  

About Diamond Kinetics

Diamond Kinetics (DK), is a leading sports technology company pioneering the future of youth baseball and softball development. With an emphasis on connected devices, computer vision functionality, and virtual reality integration, DK provides affordable and portable mobile technology that enhances real-world play and accelerates learning, development, and overall passion for the game. DK is the Trusted Youth Development Platform of Major League Baseball, the business arm of the Major League Baseball Players Association - MLB Players Inc., and partners with organizations including PONY, Babe Ruth League, Ripken Baseball, USA Baseball and USA Softball to reach and engage today's youth baseball and softball players. For more information, visit www.DiamondKinetics.com

About Marucci

Founded in 2009, Marucci Sports is a leading manufacturer and distributor of baseball and fastpitch equipment under the Marucci and Victus brands, headquartered in Baton Rouge, Louisiana. Marucci’s product portfolio includes wood and metal bats, fielding gloves, batting gloves, apparel, bags, accessories and protective gear. Today, Marucci and Victus are the top two most-used bats among Big League players. Marucci’s acquisitions of Baum & Lizard Skins reinforces its leading position in diamond sports and expands its presence into wood composite bats, hockey, cycling and esports.

Media Contacts

Diamond Kinetics: Gianna Arantes, gianna@androbin.co

FORTË CEO, Lauren Foundos was a featured speaker at TiE NY

FORTË CEO, Lauren Foundos, was a featured speaker at TiE NY Celebrates 25 Years Of Entrepreneurial And Community Impact

NEW YORK, NY – TiE New York (TiE NY), marked its 25th anniversary with a series of prestigious events that showcased its commitment to fostering entrepreneurship, mentorship, and community building.

A dynamic panel featuring leaders such as Micheal Hund, Lata Setty, Lauren Foundos, and Sara Hand discussed the future of entrepreneurship.

From Double Faults to Serving Success: Lucra Teams Up with TennisONE

From Double Faults to Serving Success: Lucra Teams Up with TennisONE

Tennis is freakin’ tough. Yet, 26 million Americans play recreationally, just as many as golf. And 90M Americans watch professional tennis. That’s one in four people! 

From McEnroe, Sampras, and Agassi to Billie Jean, Serena, and Coco, the US has dominated world tennis for decades. Of course, we'd be remiss to not mention The Big Three, Alcaraz, and so many other international stars that have won titles and gifted us with scintillating performances. 

What’s crazy though, is that until now, fans have never been able to challenge each other to predict player performances and outcomes. How many times have you sat in the stands or sunk into your couch, trying to guess who’s going to win more points, serve more Aces, or commit more double faults?

Until today, fans were restricted to handshake wagers, transacted via Venmo, or bet a “I’ll buy you a beer” that never was paid out. That offline behavior is being brought online.

We are thrilled to announce Lucra’s partnership with TennisONE App, who will integrate our technology to propel its mobile platform to new heights, allowing fans to challenge each other to real-money contests on ATP, WTA, and Grand Slam tournaments! TennisONE is the global hub for all tennis fans, serving nearly one million fans across the world. 

By leveraging Lucra's technology, TennisONE will expand its functionality, allowing US-based users to participate in real-money contests related to their favorite tennis tournaments and players. Lucra will help TennisONE to foster social connectivity, strengthen customer loyalty, and unlock new revenue streams.

With this announcement, Lucra is also officially launching its professional sports Software Development Kit (SDK) to provide enterprise partners a secure and trustworthy real-money gamification engine. This innovative SDK will revolutionize the sports industry by allowing fans to compete against each other for real money inside platforms familiar to them. 

First stop? The Australian Open. While the water may spin backwards there, we’re looking forward to riding the waves of this Grand Slam with a splash of skill and a sprinkle of luck.

For more information, you check out the press release below (linked) or shoot us a message!

https://www.businesswire.com/news/home/20231116436253/en/Serving-Success-Lucra-Partners-With-TennisONE-to-Facilitate-Real-Money-Gamification-for-All-Tennis-Fans

Sports Business Journal names Quintar a Power Player in Fan Experience Technology

POWER PLAYER: QUINTAR

Sankar Jayaram
Chief Executive Officer
Jeff Jonas
President

Quintar
Sankar Jayaram and Jeff Jonas are longtime veterans of extended reality and noticed a clear opening in the space: A demand for quality content that had both utility and entertainment value. Jayaram and Jonas, both formerly of Intel Sports, developed Quintar as a way to boost the in-venue fan experience by providing a second-screen experience to go along with live action. Quintar’s partnership with the PGA Tour, which has incorporated Quintar’s software development kit into the tour app, allowed the company to support 12 events this year by letting fans see shot-tracking views through their mobile devices. Quintar also partnered with AT&T for an XR experience in the G League that gave fans a stat-centric view that they could customize to their preferences.

Power Players: Fan Experience Technology
The biggest movers and shakers in Fan Experience Technology

The connection between teams and their fans has far transcended the days of ushering people to their seats so they can cheer for their favorites. With so many touchpoints to create a well-rounded fan experience, professional sports organizations have learned to cater to their loyalists — both in-venue and afar — through an arsenal of technology tools and partners to continue fostering that ongoing relationship.Sports Business Journal recognizes 41 people spanning 26 organizations who continue to push game day into new and exciting phases. The list includes companies that boost in-person attendance with augmented reality. Others enhance the digital presentation with data-infused productions or create more personalized activations. They bolster the mobile experiences that fans enjoy while engaging with their teams and turn venue navigation into a more streamlined (and pleasant) place for consumers. They are also the sports leagues themselves, tending to their most valuable assets to keep them returning.

Content by Ethan Joyce, Joe Lemire, Bret McCormick and Rob Schaefer 

U.S. Integrity and NCAA Commissioner Charlie Baker featured on CBS Mornings

NCAA President Sounds Alarm on Gambling

Las Vegas tech firm, U.S. Integrity, works to combat illicit college sports betting: "How much bigger do we get than a starting quarterback?"

BY JIM AXELROD, KERRY BREEN / CBS NEWS

WATCH HERE: https://youtu.be/YA7u2oYWrQA?feature=shared

It's impossible to watch sports on television or online today without seeing ads for online gambling. Betting on sports has become a huge business, with the American Gaming Association saying that more than $93 billion was spent on sports gambling just last year.

As that number continues to grow, so do the scandals. A string of incidents in college sports this year is raising questions about the impact of gambling on college athletes' integrity. 

When the Iowa Hawkeyes took on the Iowa State Cyclones in September, it was five players not taking the field who made some of the biggest headlines. All five, including Iowa State's star quarterback, were sidelined and dealing with criminal betting charges. Some had even bet on their own teams — something that Matt Holt, the operator of Las Vegas-based tech firm U.S. Integrity, said "just can't happen." 

U.S. Integrity has been retained by all the major college conferences and nearly every sports league in the country. It's the watchdog guarding against illicit betting on games and making sure everything is done fair and square. 

"I think Iowa and Iowa State was a huge eye opener," Holt said. "How much bigger do we get than a starting quarterback?" 

However, this wasn't the first time U.S. Integrity realized something was amiss. Months earlier, the company had noticed something fishy about the bets placed on a University of Alabama baseball game. Holt alerted state regulators, and in May, the school fired its baseball coach because he allegedly helped an associate make bets against his team, in a game he was coaching. That, Holt said, was a "five-alarm fire." 

U.S. Integrity Chief Operating Officer Scott Sadin has a background in the hedge fund world, where he analyzed Wall Street transactions to root out suspicious deals. Now, he does the same with sports data, watching "everything that has regulated sports wagering available on it" for anything alarming. The company focuses on betting lines, odds, social media posts and more to try and spot suspicious behavior. The company's most common concern is gamblers trading on inside information. If they find something alarming, they alert leagues, state regulators and the NCAA. 

"Around 15 to 20 notifications go out to sports book operators and regulatory offices a month," Sadin said. There are 363 Division 1 teams in college basketball alone, 10 times as many as in the National Football League or National Basketball Association, meaning that Holt, Sadin and their teams have their hands full. 

College sports have had gambling scandals over the decades, but the spread of online gambling makes them even more prevalent. One Division 1 athletic director told CBS News that he and his colleagues are "on pins and needles" and "scared to death" because of the recent scandals.

NCAA president Charlie Baker described the threat to the integrity of college sports as "extremely prevalent." 

"The fact that it is now, you know, on your phone, you don't have to go somewhere to bet, you can do it anytime you want, I think it's a real challenge, not just for us, but for student athletes," Baker said. 

Holt said that he hears such sentiments often. 

"They could have happened anywhere," Holt said. "How could I ever say that I don't think it's happening? Because the proof recently shows someone dug in that well, and there was water." 

Natural Pilates Partners with FORTË to Elevate the Natural Pilates TV Virtual Offering

Natural Pilates Partners with FORTË to Elevate the Natural Pilates TV Virtual Offering

November 2023

Laura Wilson’s vision for Natural Pilates includes an athletic approach to classical Pilates, heavily attuned to attention to detail and form-focused strengthening techniques. With studios in Los Angeles and New York City, the partnership with FORTË allows her to stream any instructor from anywhere, accessed by her members at any time.

FORTË is a fully automated end-to-end white label solution that helps fitness operators seamlessly produce live and on-demand fitness classes. They provide software and hardware - including cameras and lighting - and facilitate the entire installation process.

Laura is thrilled to partner with FORTË: “Working with such a highly skilled and efficient team has been wonderful. Our site looks amazing and gives our subscribers a great user experience.”

FORTË CEO, Lauren Foundos, says “We are so excited to work with Natural Pilates. From coast-to-coast they are such a highly regarded and beautifully executed brand. We are thrilled to be partners with Laura and her incredible team.”

About Natural Pilates

Laura Wilson opened her first Natural Pilates location in 2005 in Beverly Hills, CA. Since then, this one-woman operation has grown to 50 employees working in five studios on both coasts. Laura’s unique approach to understanding and teaching the Pilates repertoire inspired her to create the Natural Pilates Comprehensive Teacher Training Program and many accredited continuing education workshops for Pilates Instructors. For more information about the studio, please visit https://naturalpilates.com/. To join Natural Pilates TV, please visit https://online.naturalpilatestv.com/.

About FORTË

FORTË is a female founded and led technology company. Launched by Lauren Foundos in 2015, FORTË's white label streaming platform helps boutique fitness studios, big box gyms and health clubs create premium live and on-demand fitness experiences for members. The FORTË solution is proprietary & turn-key. The company provides hardware and software, and facilitates the entire installation process. By removing complexities associated with production, FORTË's fully-automated streaming solution allows fitness operators to focus on what they do best - create world-class content and deliver it to members wherever they are.

For more information, please visit http://www.goforte.fit or contact the company at partnerships@forte.fit.

Web3 Pro Closes New Funding Round in Further Sign of Digital Ads Upheaval

Web3 Pro Closes New Funding Round in Further Sign of Digital Ads Upheaval

PALO ALTO, Calif., Oct. 26, 2023 /PRNewswire/ -- As privacy concerns and weakening marketing performance erode traditional online advertising, Web3 Pro, a leading MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding from P101, one of the largest European venture investors, bringing the total raised to date to almost $10MM, with a post money valuation of $57MM.

Marketers are moving quickly to retool their efforts now that Google is planning to eliminate third-party tracking cookies in its dominant Chrome browser in 2024. The decreasing advertising effectiveness of social media has further increased urgency.

"There is a seismic shift towards engaging, 1-1 marketing experiences that consumers enjoy and brands find extremely effective," says Christian Ferri, Web3 Pro's founder and CEO. "We're delighted that our enterprise-grade platform has found such success with marketers and now has the strategic support of P101 and its vast network of European enterprise brands."

After years of building bespoke marketing campaigns for companies including Lamborghini, Juventus, RM Sotheby's, Showtime Sports and Ducati, and others, Web3 Pro recently launched the Hub, a platform that gives companies self-serve access to some of the most powerful marketing tools available anywhere, all for a low monthly SaaS fee.  

"As the leading investor in Web3 Pro's venture round, we are delighted to support their revolutionary marketing SaaS solution designed for enterprises", said Andrea Di Camillo, founder and managing partner of P101. "In a rapidly evolving digital landscape, harnessing the power of web3 technology is paramount. Web3 Pro has showcased a remarkable ability to merge innovation with practicality, offering a transformative solution that aligns seamlessly with the future needs of businesses. We commit to support Christian Ferri and the Web3 Pro team to develop the European market and those industries that are well established here."

P101 currently manages over $400 million in assets across 4 funds, and has backed companies including Fatmap (acquired by Strava) and Musixmatch, which completed a successful exit in 2022. P101 is one of the largest investor groups in southern Europe.

Existing investors of Web3 Pro include Sumitomo Corporation's CVC arm, Presidio Ventures, Seventy-Six Capital, River Capital Group, Ripple, and VU Ventures. Among its notable advisory board are Young Sohn, former President of Samsung Electronics and Gaetano Sciuto, former CEO of Giorgio Armani.

Based in Palo Alto, Calif., Web3 Pro provides a white-label SaaS MarTech solution that helps companies drive higher engagement, retention, and conversion, outperforming today's sub-par ads and loyalty programs by 3 to 5 times.

Proceeds from the new investment will be used to grow the sales and marketing division, including the expansion into Europe, MENA and APAC, which are centers of growing demand for new marketing engagement models.

Asensei is Building the Future of AI Fitness

Asensei is Building the Future of AI Fitness

Artificial Intelligence has dominated Qualcomm Snapdragon Summit 2023 this week in Maui, Hawaii. The event has seen the chipmaker reveal next generation chipsets and platforms, and the experiences they will enable.

In the Wednesday Keynote, Qualcomm reveal an AI based fitness demonstration developed by Litesport and powered by ASENSEI.

The experience leverages a latest generation Snapdragon powered mobile phone, Snapdragon® AR2 based Augmented Reality glasses, and Snapdragon® W5 equipped smartwatch to provide a seamless “conversational fitness” experience for the user powered by ASENSEI AI.

Highlights include:

💡 Real-time content provides adjusted trainer responses based on your performance.

💡 Integration with ASENSEI software captures the motion of users and analyzes their movement in real-time, enabling personalized health and fitness experiences and form corrections by the trainer with personalized form corrections in the moment.

💡 Augmented Reality enhances the real-world environment of the user by overlaying digital information onto the user's view of the physical world. In the demo, AR brings a personal trainer into your physical world to provide an interactive and effective training experience.

Betr Partners with ProhiBet for Regulatory Compliance

Betr Partners with ProhiBet for Regulatory Compliance

Betr Partners with ProhiBet for Innovative Sports Data Integrity Solution to Ensure Regulatory Compliance

Las Vegas, NV (October 11, 2023) — Betr Holdings, Inc. (Betr) and ProhiBet today announced a groundbreaking partnership for the utilization of ProhiBet’s advanced fully encrypted decentralized cross-monitoring and notification platform. Designed to safeguard sports integrity and ensure adherence to state-specific regulations, ProhiBet will play a pivotal role in preventing specific individuals such as athletes, coaches, league officials, and administration from engaging in prohibited sports wagering.

"The pillars of fairness, transparency, and compliance have always been at the core of Betr's ethos," statedAshwin Krishnan, Head of Legal & Business Affairs at Betr. "Our collaboration with ProhiBet serves as a testament to our unyielding commitment to upholding the integrity of our offerings, while we navigate the ever-changing landscape of state regulations in the sports betting industry."

ProhiBet’s cutting-edge technology provides a secure and transparent method for sports properties, both professional and collegiate, and sportsbook operators, to ensure that athletes, coaches, and league/school administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.

“We are thrilled to partner with Betr -- the combination of ProhiBet's state-of-the-art encrypted data transfer system and Betr’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of sports betting activities,” stated Matt Heap, Managing Director of ProhiBet. Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.

ProhiBet is a joint venture between U.S. Integrity and Odds On Compliance. U.S. Integrity offers wagering monitoring services to stakeholders across the sports wagering ecosystem while Odds On Compliance is a leading compliance technology and consultation firm in the sports betting and gaming industry.

U.S. Integrity and Odds On Compliance to Merge

SeventySix Capital Portfolio Companies U.S. Integrity and Odds On Compliance to Merge to Create a Global Powerhouse in Sports Betting and Gambling Compliance and Integrity

The merged company’s mission will be to provide a one-stop shop of cutting-edge regulatory technology solutions and unmatched compliance expertise to the fast-evolving world of sports betting and gaming.

LAS VEGAS, NV AND MIAMI, FL – Two of the most respected names in the sports betting and gambling compliance industry – U.S. Integrity and Odds On Compliance – are pleased to announce their merger to form the industry’s first global compliance and integrity solution. 

U.S. Integrity is a technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. Odds On Compliance is an industry-leading technology and consultancy firm specializing in sports betting, iGaming, and gambling regulatory compliance across North America, Europe and Latin America. This strategic merger will create a powerhouse of expertise, innovation, and comprehensive solutions for betting operators and professional and collegiate sports organizations in the ever-evolving world of sports betting and gambling compliance.

"We are thrilled to unite the strengths of U.S. Integrity and Odds On Compliance to create a firm that is poised to redefine the standards of excellence in the sports betting and gambling compliance industry," said Matt Holt, CEO of U.S. Integrity, to be appointed as CEO of the combined company. 

The two companies teamed up earlier this year in a joint venture to build ProhiBet, the industry’s first and only prohibited bettor solution providing a secure and transparent method for sports properties, both professional and collegiate, as well as sportsbook operators, to ensure that athletes, coaches, and league/school administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities. ProhiBet has gained incredible momentum following its launch September 1st with the signing of a number of sports properties and operators, including the BIG12, UFC, AAC, and Hard Rock Digital, among dozens of others. 

"This merger is a testament to our joint commitment to helping the industry navigate the complexities of this rapidly growing and highly regulated sector. This fusion of strengths will enable us to offer a comprehensive suite of compliance and integrity technology products and services,” said Eric Frank, CEO of Odds On Compliance, to be appointed as President of the combined company.

Clients of the combined company can expect to benefit from a wider geographic reach, continued innovation, and an even greater commitment to delivering tailored solutions that drive success and sustainability. Following the merger, which is expected to close later this month subject to certain shareholder and regulatory approvals as well as customary closing conditions,the combined company will be committed to upholding the same high standards of service, professionalism, and integrity that both firms have been known for. 

####

About U.S. Integrity

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including Las Vegas Sands, SeventySix Capital and the New York Angels, U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com. 

About Odds On Compliance

Odds On Compliance is a global technology and consultancy firm specializing in sports betting, iGaming, and gambling compliance and regulatory frameworks. Odds On Compliance provides a range of products and services that assist clients in navigating, mastering, and staying up to date with the rapidly developing regulatory compliance frameworks worldwide. Odds On Compliance investors include SeventySix Capital and Tekkorp Capital. For more information, please visit www.OddsOnCompliance.com.

Media Contact

Red Knot Communications

Ashley Dabb, Head of Operations, Americas

Ashley@redknotcomms.com

(862) 268-5977

The Mountain West Conference Signs Comprehensive Partnership with U.S. Integrity

The Mountain West Conference Signs Comprehensive Partnership with U.S. Integrity

U.S. Integrity (“USI”) announced a comprehensive partnership with the Mountain West Conference, as the MW continues its efforts to protect the integrity of competition and support its membership in the evolving collegiate sports wagering landscape.

The Mountain West recently became one of the first organizations to adopt USI’s groundbreaking ProhiBet platform and has begun implementing the system internally and with member institutions. With today’s announcement, the Conference expands its access to monitoring software, tools and additional resources necessary to effectively navigate the many components of sports wagering.

“U.S. Integrity is the undisputed leader in developing a multi-faceted framework to facilitate the transparency and information management necessary to ensure a fair and safe environment for sports wagering,” said MW Commissioner Gloria Nevarez.  “This is a priority for the Mountain West and we are pleased to be able to utilize USI’s expertise to the benefit of our many constituents.”

Among other support services, USI will provide integrity monitoring via its proprietary dashboard to The Mountain West Conference. USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating & wagering patterns.

“We’re incredibly proud to partner with the Mountain West, as they continue their efforts in being proactive to maintain the integrity of their conference.” says Matthew Holt, USI’s CEO & co-founder. He continued, “The team here at USI are thrilled to be working with the Mountain West Conference to deliver the highest of integrity standards. The collaboration and cohesive partnership through USI’s integrity initiatives will provide the best opportunity for student-athletes in the Mountain West.”

ABOUT THE MOUNTAIN WEST CONFERENCE:

From its inception in 1999, the Mountain West has been committed to excellence in intercollegiate athletics while promoting the academic missions of its member institutions. Now celebrating its 25th season, the Mountain West membership is comprised of 11 all-sport members: the United States Air Force Academy, Boise State University, Colorado State University, Fresno State, University of Nevada, University of New Mexico, San Diego State University, San José State University, UNLV, Utah State University and University of Wyoming. In addition, the University of Hawai‘i and Colorado College participate in the Mountain West as single-sport members in football and women’s soccer, respectively. For more information, visit http://www.themw.com.

ABOUT U.S. INTEGRITY:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. USI’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. USI partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. USI is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.

MEDIA CONTACTS:

Javan Hedlund
Senior Associate Commissioner
Mountain West Conference
jhedlund@themw.com

Scott Sadin
Chief Operating Officer
U.S. Integrity Inc.
scott.sadin@usintegrity.com

Tiger Woods and Rory McIlroy’s Golf League TGL partners with U.S. Integrity

Tiger Woods and Rory McIlroy’s Golf League TGL partners with U.S. Integrity

Orlando, Fla.: TGL, the new tech-forward, primetime, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR, has announced a comprehensive partnership with U.S. Integrity (“USI”). This partnership will serve as the basis for TGL’s betting program, as education and protection of integrity are at the forefront this new league’s development. The announcement was made today by Matthew Holt, CEO and co-founder, U.S. Integrity and Mike McCarley, CEO and founder, TMRW Sports and TGL.

“U.S. Integrity is proud to partner with TGL as we approach their inaugural season starting in January 2024. Naturally, wagering interest on their events will rapidly increase and we’re thrilled to work in collaboration to deliver the highest of integrity standards,” said Holt. “U.S. Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. There’s a commitment to integrity and the group at TGL continue to show their efforts in being proactive to maintain those levels ahead of their inaugural season.”

“U.S. Integrity is a trusted authority for bet monitoring services with broad relationships across the sports industry, including the PGA TOUR. As we build TGL from the ground up as a data-driven sport fusing technology and live action, it’s important for us to partner with a highly respected leader like U.S. Integrity, who is committed to the protection of our league and overall sport,” said Christopher Murvin, General Counsel, TMRW Sports.

Building off the PGA TOUR’s Player Integrity Program, U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to TGL that will encompass data intelligence and fraud prevention. USI conducts analyses across dozens of data sets to proactively identify irregular contest-level & wagering patterns. USI and TMRW Sports will develop the league’s integrity program to cover all facets of TGL’s competition and operations, all tournament staff and volunteers, and TMRW Sports employees, including conducting educational.

TGL is a new primetime golf league that fuses technology and live action with teams of PGA TOUR stars across a season of matches starting in January 2024. TGL will be staged in a purpose-built arena in Palm Beach, Fla. on the campus of Palm Beach State College. Technology is a foundational element of TGL, offering fans a cutting-edge, shorter format presentation of team golf, featuring some of the PGA TOUR’s biggest superstars. Currently, 12 players committed to playing in TGL have been announced, including Tiger Woods, Rory McIlroy, Jon Rahm, Justin Thomas, Collin Morikawa, Matt Fitzpatrick, Justin Rose, Adam Scott, Xander Schauffele, Max Homa, Rickie Fowler, and Billy Horschel. With currently 5 of the top 10 players in the world, this initial list of committed players has won 28 major championships, 190 PGA TOUR wins, and collectively has ranked as the World No. 1 for 886 weeks. Currently 9 announced TGL players will be representing their countries at the 2023 Ryder Cup.

• Teams: Six teams of three PGA TOUR players in head-to-head, match play. Four team ownership groups have now been finalized with TGL Atlanta, led by Arthur Blank’s AMB Sports and Entertainment; TGL Boston, led by the Fenway Sports Group; Los Angeles Golf Club, led by Alexis Ohanian, Serena Williams, and Venus Williams; and TGL New York, led by Steven A. Cohen.

• Tech-Forward Venue: A first-of-its-kind experience for golf enabled by a data-rich, virtual course paired with a tech-infused, short-game complex.

• Tech-Enabled Fan Experience: High-energy, greenside fan experience with every shot live within a two-hour, primetime televised match.

• Season: 15 regular season matches followed by semifinals and finals matches.

About U.S. Integrity:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.

About TMRW Sports Group: (pronounced “tomorrow sports”)

Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on harnessing technology to build progressive approaches in sports, media, and entertainment to create new pathways for the next generation to enjoy sports. TMRW Sports’ first project, TGL, is in partnership with the PGA TOUR. TMRW Sports is supported by an all-star roster of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance who make up a powerful and diverse investor group. TMRW Sports joins Woods’ TGR Ventures and McIlroy’s Symphony Ventures, and is led by McCarley, founder and CEO. For more, visit TMRWSportsGroup.com.

Media Contacts:

TGL Media Contacts:
David Schaefer
SVP, Communications
David.Schaefer@TMRWSportsGroup.com
+46702877637 (mobile and WhatsApp)
407-429-8402 (U.S. mobile)

Adam Freifeld
Senior Communications Consultant
Adam.Freifeld@TMRWSportsGroup.com
917-597-7762

U.S. Integrity, Inc.
Scott Sadin
Chief Operating Officer
Scott.Sadin@usintegrity.com

Odds On Compliance Expands to Brazil with PlayBook Brazil

Odds On Compliance Expands to Brazil with PlayBook Brazil

Miami, FL – Odds On Compliance, the industry-leading technology and consultancy firm specializing in sports betting, iGaming, and gambling regulatory compliance, is pleased to announce the launch of PlayBook Brazil, marking a significant milestone as the company expands its operations into its third continent. This strategic move underscores Odds On Compliance’s commitment to offering cutting-edge compliance solutions to the gaming and sports betting industry on a global scale.

Playbook provides a virtual gateway to a comprehensive collection of regulatory documents globally for markets with legalized sports betting, daily fantasy sports, iGaming, landbased, and iLottery. PlayBook features carefully curated, managed, and updated statutes, regulations, and requirements that enable businesses to stay in step with the agencies that regulate them. The enhanced offering, PlayBookAI, includes integration with the latest AI modes enhancing users’ ability to search compliance questions and return responses quickly and efficiently.

PlayBook Brazil will revolutionize the compliance landscape in Brazil, a nation with immense potential in the gaming and sports betting sectors. With its comprehensive suite of compliance tools and expert guidance, Odds On Compliance aims to empower gaming businesses to thrive in the Brazilian market while ensuring regulatory compliance.

Commenting on the launch, Eric Frank, CEO and Co-Founder of Odds On Compliance, said, “We are thrilled to introduce our latest expansion into South America with PlayBook Brazil. This represents a significant step forward for our company as we continue to provide innovative solutions to the ever-evolving gaming and sports betting industry. Brazil presents tremendous opportunities, and we are committed to assisting our clients and all Palybook subscribers in navigating the complex regulatory landscape.”

As part of the launch of PlayBook Brazil, Odds On Compliance is excited to announce a strategic partnership with Feijó Bertolini Advogados, a leading gaming and sports betting law firm in Brazil. This collaboration will combine Odds On Compliance’s expertise in compliance solutions with Feijó Bertolini Advogados’ deep knowledge of the Brazilian legal and regulatory environment.

Ricardo Feijó, Attorney, at Feijó Bertolini Advogados stated, “We are proud to partner with Odds On Compliance and be a part of PlayBook Brazil. This synergy between legal expertise and compliance solutions is essential for the gaming industry’s success in Brazil. Together, we aim to provide the most comprehensive support to the industry seeking to thrive in this emerging market.”

PlayBook Brazil is expected to become the go-to resource for gaming and sports betting professionals seeking to navigate the regulatory complexities of the Brazilian market while ensuring responsible and compliant operations. Odds On Compliance remains committed to fostering growth and innovation in the gaming and sports betting industry worldwide.

For more information about PlayBook Brazil and Odds On Compliance, please visit oddsoncompliance.com.

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About Odds On Compliance

Odds On Compliance is a global technology and consultancy firm specializing in sports betting, iGaming, and gambling compliance and regulatory frameworks. Odds On Compliance provides a range of products and services that assist clients in navigating, mastering, and staying up to date with the rapidly developing regulatory compliance frameworks worldwide. For more information, please visit OddsOnCompliance.com or the Odds On Compliance LinkedIn page.

NFL global security intelligence analyst joins U.S. Integrity

NFL global security intelligence analyst joins U.S. Integrity

LAS VEGAS, NV – U.S. Integrity, a sports betting integrity monitoring and regulatory technology company, is pleased to announce that former NFL intelligence analyst Jason Van’t Hof has joined the company as Vice President of Investigations.

Van’t Hof is an experienced intelligence professional and leader with a demonstrated history of accomplishment. He has a diverse background having worked in the private sector, the U.S. Intelligence Community, the U.S. military, and law enforcement agencies. He has extensive experience conducting intelligence operations, investigative support, and program management from small teams to organizational-level initiatives.

“I am very excited to be joining the U.S. Integrity team at this pivotal time. I look forward to collaborating with this knowledgeable and experienced staff and to leverage lessons learned from my prior experiences. U.S. Integrity has a stellar brand with a demonstrated track record of success and commitment to service. I’m looking forward to joining a wonderful team,” stated Van’t Hof.

"Jason will play an integral role in our current and new implementation of investigation processes and procedures as we evolve our investigation tools globally. Jason’s experience and core values align perfectly with U.S. Integrity’s mission to keep the integrity of sports as a top priority," stated Matthew Holt, CEO of U.S. Integrity. "Jason brings valuable experience stemming from military and law enforcement sectors, coupled with his previous experience at the NFL Security Department. We have a vision of where our company will go from here, and I am very confident that Jason’s leadership and ability to execute will help us get there.”

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ABOUT JASON VAN’T HOF:

Van’t Hof had previously been involved in the NFL’s integrity of the game efforts and helped to develop many of the NFL Security Department’s internal monitoring, collection, analysis, and investigative support processes and procedures. Prior to that, Jason was a Branch Chief of the Afghanistan Pakistan Task Force at Defense Intelligence Agency (DIA) and had worked in other roles at DIA with a focus on terrorism and overseas conflict zones. Previously he was the Senior Intelligence Analyst for a Department of Homeland Security fusion center with focuses on foreign terrorist organizations, homegrown violent extremists, and active shooter incidents. Jason lives in Philadelphia with his wife and has one son that lives in San Diego. Jason holds a Master’s in Warfare Studies from King’s College London, a Bachelor’s in International Security and Conflict Resolution from San Diego State University, and is a graduate of the Counter-Terrorism executive program at the University of Southern California’s Center for Risk and Economic Analysis of Threats and Emergencies (CREATE).

ABOUT U.S. INTEGRITY:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York.

For additional information, visit www.usintegrity.com.

Hard Rock Digital, U.S. Integrity Partner for Enhanced Sports Wagering Monitoring and Compliance on Hard Rock Bet Platform via ProhiBet

Hard Rock Digital, U.S. Integrity Partner for Enhanced Sports Wagering Monitoring and Compliance on Hard Rock Bet Platform via ProhiBet

Las Vegas, NV — Hard Rock Digital and U.S. Integrity today announced an enhancement to their partnership that will integrate ProhiBet’s prohibited bettor solutions into the highly-rated Hard Rock Bet platform. Through the partnership, ProhiBet will play a pivotal role in monitoring specific individuals - such as professional and college athletes, coaches, employees, and officials – and notify Hard Rock Bet in real-time when an account is created, or a wager is placed on a prohibited league.

In an effort to protect the integrity of sports, state-by-state regulations across the country generally maintain prohibitions on certain individuals, i.e., athletes, coaches, league officials, and administration, from wagering on particular sports. ProhiBet offers a comprehensive solution for monitoring compliance with these regulatory requirements via an encrypted decentralized cross-monitoring and notification platform.

“Hard Rock Bet is committed to providing the best experience for our players and that includes maintaining an atmosphere of trust, integrity, and compliance,” said Matt Primeaux, President of Hard Rock Digital. “We value ProhiBet’s monitoring solutions, which will only further enhance our oversight and awareness of prohibited bettors.”

Hard Rock Bet is among the highest rated online real money gaming experiences with a 4.8-star rating in the App Store and has continued to add more ways to play by recently launching Play-by-Play betting, personalized daily Overdrive Boosts, and Flex Parlays – a new feature that allows players to adjust the number of bets needed to win. The Hard Rock Bet platform is currently available for sportsbook players in Arizona, Indiana, Ohio, Tennessee, and Virginia and also has an integrated sportsbook and iCasino experience in New Jersey.

“We are thrilled to partner with Hard Rock Digital -- the combination of ProhiBet's state-of-the-art encrypted data transfer system, and Hard Rock Digital’s dedication to upholding the integrity of sports, will undoubtedly enhance the transparency and trustworthiness of current regulated sports betting landscape,” stated Matt Heap, Managing Director of ProhiBet.

ProhiBet’s cutting-edge technology provides a secure and transparent method for sports properties, both professional and collegiate, and sportsbook operators, to ensure that athletes, coaches, and league/school administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.

The Hard Rock Digital partnership with U.S. Integrity and ProhiBet is part of a two-fold approach to solidify oversight surrounding sports betting and prohibited bettors on the Hard Rock Bet platform. Hard Rock Digital’s renewed partnership with U.S. Integrity also provides the prominent operator with the most robust integrity monitoring technology solution and service in the industry.

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About ProhiBet:

ProhiBet is a leading provider of encrypted data transfer solutions for the sports betting industry. With a focus on regulatory compliance and data security, ProhiBet empowers sports properties and sportsbook operators to navigate the complex landscape of state regulations related to prohibited bettors. For additional information, visit www.prohibet.com.

About Odds On Compliance:

Odds On Compliance is a technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks, in the U.S. and abroad. Odds On Compliance provides a range of services that assist clients navigating, mastering, and staying up to date with the rapidly developing regulatory compliance framework at state and federal levels throughout the USA. For more information please go to OddsOnCompliance.com.

About U.S. Integrity:

U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including Las Vegas Sands, SeventySix Capital and the New York Angels, U.S. Integrity partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.

About Hard Rock Digital:

Hard Rock Digital is the exclusive Hard Rock International and Seminole Gaming vehicle for interactive gaming and sports betting on a global basis. Known the world over for its famous cafes, casinos, hotels, and music memorabilia collection, Hard Rock’s legendary hospitality and entertainment serves as our foundation as we build the future of sports betting and internet gaming. Headquartered in Hollywood, Florida, and with offices in Austin, Texas and Atlantic City, New Jersey, Hard Rock Digital is dedicated to creating the best place to play for sports fans and mobile gamers everywhere. For more information, visit HardRockDigital.com.

Media Contacts:

ProhiBet

Matt Heap, Director

mheap@prohibet.com

U.S. Integrity

Scott Sadin, Chief Operating Officer

scott.sadin@usintegrity.com

Hard Rock Digital

Jon Chapper, Sr. Director, Communications

jon.chapper@hardrockdigital.com

Ducati and Web3 Pro launch NFT Collection

Ducati has partnered with Web3 Pro to launch a slate of limited-edition non-fungible tokens (NFTs).

Confirmed:

• Collection will include 11 unique digital collectible motorcycles

• Only 5,000 units to be made available worldwide, priced at US$100 each

• Further exclusive benefits to be announced for holders

• A limited number of Titanium Collector Sets will be made available for pre-purchase ahead of the public release

Context:

The ‘Ducati Legacy’ collection will be available for purchase in September. Early access for the limited collection will be allocated to Discord community members as well as select partners. The Titanium Collector Sets ensure delivery of all 11 bike variations within the collection, in addition to an exclusive commemorative piece

Coming next:

The collection will be available on the XRP Ledger, a decentralised public blockchain. There is no firm date in September for the launch. The MotoGP team returns to action this weekend at Misano from 8th to 10th September.

UFC Partners with ProhiBet

UFC PARTNERS WITH PROHIBET TO STRENGHTEN REGULATORY COMPLANCE FOR PROHIBITED SPORTS BETTING

LAS VEGAS -- UFC, the world’s premier mixed martial arts (MMA) organization and ProhiBet, the sports betting industry’s only comprehensive solution that monitors prohibited bettor activity, today announced a collaboration for the utilization of ProhiBet’s advanced notification platform.  Designed to safeguard sports integrity and ensure adherence to state-specific regulations, ProhiBet will play a pivotal role in monitoring specific individuals such as UFC athletes, coaches, employees, and officials who are prohibited from placing bets on UFC events.

In an effort to protect the integrity of sports, state-by-state regulations across the country generally maintain prohibitions on certain individuals, i.e., athletes, coaches, league officials, and administration, from wagering on particular sports.  ProhiBet offers a comprehensive solution for monitoring compliance with these regulatory requirements via an encrypted decentralized cross-monitoring and notification platform.

“One of the foundations of UFC’s success is our dedication to embracing regulation and compliance to promote safety and fairness in our sport,” said Riché T. McKnight, Executive Vice President & General Counsel of UFC.  “Our collaboration with ProhiBet is another step towards strengthening our integrity controls by helping us to enforce our anti-gambling policy and support the integrity of our sport.”

ProhiBet’s cutting-edge technology provides a secure and transparent method for sports properties, both professional and collegiate, and sportsbook operators, to ensure that athletes, coaches, and league/school administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.

“We are thrilled to partner with UFC -- the combination of ProhiBet's state-of-the-art encrypted data transfer system and UFC’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of sports betting activities,” stated Matt Heap, Managing Director of ProhiBet. Heap brings a wealth of experience in the field as the former head of the Colorado Division of Gaming’s sportsbook operations.

ProhiBet is a joint venture between U.S. Integrity  and Odds On Compliance. U.S. Integrity  offers wagering monitoring services to stakeholders across the sports wagering ecosystem while Odds On Compliance is a leading compliance technology and consultation firm in the sports betting and gaming industry.

UFC’s use of ProhiBet is a further expansion of UFC’s relationship with U.S. Integrity to strengthen its betting compliance policies.  Earlier this year, UFC named U.S. Integrity as its official betting integrity service, capable of identifying and analyzing unusual wagering activity for all UFC events, including Dana White’s Contender Series.  

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Media Contacts:

UFC

Chris Bellitti

cbellitti@UFC.com

ProhiBet

Matt Heap

mheap@prohibet.com

U.S. Integrity

Scott Sadin, Chief Operating Officer

scott.sadin@usintegrity.com

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 243 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to over 900 million TV households across more than 170 countries. UFC’s active fighter roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global sports and entertainment company Endeavor and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC

About ProhiBet

ProhiBet is a leading provider of encrypted data transfer solutions for the sports betting industry. With a focus on regulatory compliance and data security, ProhiBet empowers sports properties and sportsbook operators to navigate the complex landscape of state regulations related to prohibited bettors. For additional information, visit www.prohibet.com.

About Odds On Compliance

Odds On Compliance is a technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks, in the U.S. and abroad. Odds On Compliance provides a range of services that assist clients navigating, mastering, and staying up to date with the rapidly developing regulatory compliance framework at state and federal levels throughout the USA. For more information please go to OddsOnCompliance.com.

About U.S. Integrity

U.S. Integrity  is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity ’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. Supported by investors including Las Vegas Sands, SeventySix Capital and the New York Angels, U.S. Integrity  partners with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity  is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.