ZATAP: Personalizing Products with NFC
Client: FC Porto
Product: “President of Presidents” Jersey
Fan Experience
FC Porto launched the “President of Presidents” jerseys to celebrate Jorge Nuno Pinto da Costa’s 42-year presidency. The club released 2,594 visually identical jerseys, each containing a ZATAP NFC tag that digitally represents one of the club’s 2,594 titles. In other words, the identical physical product gives fans access to a unique and individual digital version of the product. Fans discover which historic title their shirt represents only after tapping the embedded ZATAP NFC tag with their smartphone, creating an emotional and engaging unboxing moment. Physically identical, digitally unique!
Results
2x the price of the regular season jersey (EUR 200.00 retail price)
Sold out in 100 minutes
Strong fan engagement with more than 60% of jerseys tapped (ongoing)
Reach out to us if you want to learn how you can digitally personalize your physical products with NFC to increase revenue. Contact here
