Lucra Partners with Hollywood.com
Lucra and Hollywood.com Partner to Bring Digital Movie Trivia Competitions to Entertainment Enthusiasts
NEW YORK, NY, May 12, 2025 (EZ Newswire) -- Lucra, the leading provider of social gamification technology, and Hollywood.com, an entertainment platform showcasing the good in Hollywood, today announced a partnership that will bring innovative trivia competitions to movie enthusiasts across the United States.
With approximately 200 million Americans visiting movie theatres annually, this collaboration taps into the growing demand for interactive entertainment experiences. Lucra's proprietary technology will power Hollywood.com's competitive trivia platform, allowing users to challenge each other in movie and TV trivia contests either for risk-free prizes or for real money, creating new ways for entertainment fans to engage beyond just purchasing tickets.
This partnership represents Lucra's expansion into the entertainment space, extending the company's reach beyond its established sports and venue-based partnerships. The initial focus will be on integrating gamification features into Hollywood.com's website, with plans to evolve the offering with additional features throughout 2025.
"The entertainment industry represents an exciting new frontier for competitive gaming," said Michael Madding, Chief Operating Officer at Lucra. "By partnering with Hollywood.com, we're helping to create an innovative platform that will bring new dimensions to how people experience and engage with movies and entertainment content."
The partnership leverages Hollywood.com's established position in the entertainment ticketing space and extensive content business that will serve as a powerful customer acquisition engine for the competitive platform. This strategic approach complements Lucra's advanced technology infrastructure. The platform will initially launch in the United States, with plans for international expansion in the future.
"We chose to partner with Lucra because they're offering the first-of-its-kind gamified trivia with real cash prizes," said Mitchell Rubenstein, founder and CEO at Hollywood.com. "Their comprehensive solution allows us to differentiate our platform in a traditionally transactional market, providing our users with engaging experiences before, during, and after their movie-going experience."
The integration is designed to drive three core outcomes:
Enhanced user engagement: Creating more meaningful experiences through battle royale trivia competitions, leaderboards, and social challenges
Market innovation: Introducing the first real-money trivia platform in the movie space
Customer retention and monetization: Providing users with ways to convert winnings into Hollywood.com gift cards for discounted movie tickets, merchandise, and more
The partnership expects to launch initial features in summer 2025, coinciding with major blockbuster releases, with additional functionality rolling out through the remainder of the year.
About Lucra
Lucra provides white-label gamification software that helps brands boost customer loyalty and unlock new revenue. Our technology lets your users engage in friendly competitions, tournaments, and challenges directly within your existing ecosystem. We handle all compliance and risk management, allowing you to quickly implement our solution and drive more traffic, increase user engagement, and generate new revenue. We connect communities through the power of friendly competition — all while strengthening your brand. Lucra powers gamification for top entertainment, media, and sports brands, including Dave & Buster's, Five Iron Golf, Play Playground, Puttshack, TouchTunes, and more. For more information, visit www.lucrasports.com.
About Hollywood.com
Hollywood.com is headed by Laurie Silvers and Mitchell Rubenstein, founders of Syfy Channel, Broadway.com, MovieTickets.com, and co-founders of Misfits Gaming Group. Hollywood.com has a 20-year history of featuring entertainment content — movie trailers, movie reviews, movie news, awards show coverage, listicles, celebrity interviews, red carpet coverage, music coverage, Broadway show content, and more. To learn more, visit www.hollywood.com.
Media Contact
Michael Madding
michael@lucrasports.com
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