Lucra Partners with HiQOR
Lucra and HiQOR Launch Gamified Fitness Challenges Tied to Real-World Health Incentives
Lucra, the leading provider of social gamification technology, today announced a partnership with HiQOR, the biometric fitness and insurance platform trusted by global fitness brands around the world.
The collaboration brings together two leaders at the intersection of athletic performance and health outcomes, unlocking real-time, reward-driven competition built on biometric data. Together, Lucra and HiQOR will launch a new category of gamified fitness experiences designed to motivate movement, drive engagement, and connect wellness efforts directly to tangible incentives and insurance outcomes.
Through Lucra’s white-label SDK, HiQOR will enable users to compete in challenges powered by biometric inputs such as heart rate, recovery scores, or output metrics. Whether participating onsite at endurance events or training remotely, users will be able to unlock rewards, climb leaderboards, and earn incentives tied directly to performance and personal improvement.
“HiQOR is already embedded in the competition flywheel, connecting biometric fitness to real-world insurance outcomes,” said Dylan Robbins, CEO of Lucra. “By adding Lucra to the stack, we’re enabling compliant gamification right where users are already competing and engaging. It’s a natural extension of what HiQOR is building, and a perfect use case for our technology.”
“Our mission at HiQOR is to turn healthy behavior into measurable, meaningful outcomes for both individuals and the organizations that support them,” said Aaron Drew, CEO of HiQOR. “By integrating Lucra, we can offer partners a secure, fun, competitive capability that drives sustained participation, boosts motivation, and ties every heartbeat, rep, or mile to real rewards.”
The integration also supports HIQOR’s broader insurance-facing platform, allowing partners to create data-driven challenges that incentivize healthy behavior, surface top performers, and encourage preventive action. With Lucra’s infrastructure, these experiences remain fully compliant, secure, and easily configurable, whether for marketing activations, corporate wellness, or partner rewards.
Key features of the integration will include:
Gamified challenges driven by biometric inputs, all trackable through wearable technology
Live leaderboards for event-based or remote competition
Reward tiers based on participation, consistency, or top performance
Embedded wallet functionality for incentive redemption
Full compliance, payments, and risk management powered by Lucra
This partnership marks a new frontier in competitive wellness, bridging athletic performance, community engagement, and long-term health impact through trusted, technology-led experiences.
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About Lucra
Lucra is the leading provider of social competition services, offering hospitality, entertainment, and media brands the ability to natively integrate competitive gameplay into their digital platforms. Clients like Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster’s, TouchTunes, and more use Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.lucrasports.com.
About HiQOR
HiQOR Group is dedicated to improving each individual’s healthcare outcomes and enhancing their well-being through personalized healthcare and product recommendations identified through refined data and advanced AI-driven diagnostics. HiQOR’s proprietary platforms analyze extensive biometric and behavioral datasets, delivering actionable insights and targeted engagement solutions to healthcare providers, insurers, businesses, and clinical researchers. With HIPAA-compliant access to data from millions of users, HiQOR enables individuals to harness their own data and learn about personalized healthcare, goods, and service offerings customized for their individual needs. Its customers include Fortune 100 companies, large healthcare organizations, and leading Universities and clinical research facilities.
Press Contact
Michael Madding
michael@lucrasports.com
Lucra
