Lucra Partners with Frames Bowling Lounge
Lucra and Frames Bowling Lounge Partner to Launch Real-Money Competitions in NYC
NEW YORK, NY, July 15, 2025 (EZ Newswire) -- Lucra, the leading social competition platform, today announced a new partnership with Frames Bowling Lounge to bring real-money competition to the venue. The collaboration will enable bowlers in NYC to challenge friends in real-money, digital bowling competitions for the chance to win cash prizes.
This partnership marks Lucraʼs first foray into the bowling space, representing a major breakthrough in modernizing a historically analog industry. By expanding into bowling, Lucra continues to capture new audiences and showcase the flexibility of its technology to support a wide variety of use cases.
The integration is designed to enhance customer engagement before, during, and even between bowling sessions, augmented darts matches, billiards games, and more—bringing a tech-infused, social competition layer that increases loyalty while providing more value during downtime. By adding Lucra, Frames can offer a fresh, interactive experience that complements its in-person, social atmosphere.
“Frames is an NYC institution that's always stood for fun, social connection, and great times with friends,ˮ said Dylan Robbins, CEO of Lucra. “We're thrilled to partner with them to introduce real-money digital competitions to Frames customers. This partnership demonstrates our platform's flexibility and depth to build better connections between brands and their customers.ˮ
For Frames, the partnership highlights Framesʼ commitment to providing differentiated, tech-enabled customer experiences. By leveraging Lucra, Frames can reward bowlers for participating in fun, competitive experiences that drive repeat visits and strengthen customer loyalty.
“We're always looking for innovative ways to enhance the Frames experience," said Adam Rand, managing partner of Frames Bowling Lounge. “Lucraʼs platform helps us achieve our goal of modernizing the bowling experience—making it easier than ever for our guests to stay connected, have fun, and compete in new ways."
Frames will see several key advantages from this partnership:
Digital Engagement Expansion: Expanding Framesʼ entertainment offering with an online, real-money competition experience that extends the fun beyond the lanes.
Modern & Differentiated Experience: Elevating Framesʼ reputation as a forward-thinking venue by delivering a connected, tech-enabled competition layer guests will love.
Revenue Diversification: Creating new monetization opportunities through tech-enabled gameplay that drives both online and in-venue spending.
With the launch planned this fall, both companies aim to provide a unique guest experience that emphasizes the power of community, making every Frames visit more engaging and fun.
About Lucra
Lucra provides white-label gamification software that helps brands drive visitation, build customer loyalty, and unlock new revenue. Our technology encourages your users to engage in social tournaments, group play, and peer-to-peer challenges directly within your existing experience. We handle all payments, compliance, and risk management, allowing you to quickly implement our solution to drive more traffic, increase user engagement, and generate new revenue. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, Hollywood.com, and more. For more information, visit www.lucrasports.com, opens new tab.
About Frames
Frames Bowling Lounge is a premier entertainment venue located in the heart of Times Square, New York with easy access to the subway, LIRR, NJ Transit, and major bus lines. Offering a modern twist on the classic bowling experience, Frames features 28 sleek lanes, 3 full-service bars, karaoke lounge, billiards, ping pong, augmented darts, private event spaces, and a vibrant nightlife atmosphere. Whether you're planning a casual night out, a corporate event, or a special celebration, they've got something for everyone. With upscale amenities, a dedicated sales representative to help plan your event, and genuine hospitality, Frames delivers unforgettable social experiences for groups of all sizes. Discover more at www.framesnyc.com, opens new tab.
Media Contact
Michael Madding
michael@lucrasports.com
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