Lucra Partners with First Tee
Lucra Partners with First Tee – Metropolitan New York to Add Gamified Fun to Charity Golf Events
NEW YORK, NY, September 11, 2025 (EZ Newswire) -- Lucra, opens new tab, the leading provider of social competition services, is proud to announce its partnership with First Tee, opens new tab, kicking off with the upcoming First Tee – Metropolitan New York Charity Golf Event. The event takes place on Monday, Sept. 29, at Shackamaxon Country Club.
First Tee has long been dedicated to making golf more inclusive and accessible, using the sport as a platform to teach life skills and character development to young people. Lucra shares this vision and is committed to bringing people together through technology that makes sports more social, competitive, and fun.
As part of the partnership, Lucra will introduce a new digital tournament experience for participants on the day of the event. Guests who register for the charity outing will be able to join a free Lucra-hosted competition featuring both a live leaderboard and special challenges like “Closest to the Pin.”
Participants will compete for prizes, including:
1st Place: Tickets to the 2026 U.S. Open at Shinnecock Hills
2nd Place: A New L.A.B. Putter
3rd Place: Tom Watson–Signed Masters Pin Flag
The user experience is simple: golfers will scan a QR code at registration to join the Lucra tournament, track their standings throughout the round, and see results in real time. First Tee will then distribute rewards to the top 3 golfers in the Lucra-hosted competition.
“We’re thrilled to partner with First Tee – Metropolitan New York on such an impactful event,” said Dylan Robbins, CEO of Lucra. “Lucra’s mission is to make recreational sports more fun and inclusive, and this sponsorship is a perfect opportunity to showcase how our platform can enhance live events while also supporting an incredible cause.”
“We are very excited to welcome Lucra as both a sponsor and an engagement partner for this year’s event,” said Matt Rawitzer, Executive Director, First Tee – Metropolitan New York. “Lucra’s commitment to supporting our mission, while also introducing a fun new way for golfers to compete for prizes, truly adds to the experience and impact of the outing.”
This partnership marks the beginning of a longer-term collaboration between Lucra and First Tee, with the shared goal of introducing more gamified elements into golf and expanding opportunities for people to experience the joy of play.
Event Details
Date: Monday, September 29
Time: 12:00 p.m. (Shotgun Start)
Venue: Shackamaxon Country Club
Benefiting: First Tee – Metropolitan New York
Registration: Sign Up Here, opens new tab
About Lucra
Lucra is the leading provider of social competition services, offering hospitality, entertainment, and media brands the ability to natively integrate competitive gameplay into their digital platforms. Clients like Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster’s, TouchTunes, and more use Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.lucrasports.com, opens new tab.
About First Tee – Metropolitan New York
First Tee is a youth development organization that enables kids to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with a life skills curriculum, it creates active learning experiences that build inner strength, self-confidence, and resilience that kids can carry to everything they do. First Tee is Building Game Changers through its junior golf programs. Learn more at firstteemetny.org, opens new tab.
Media Contact
Michael Madding
michael@lucrasports.com
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