Lucra Partnered with Chess Kings
Lucra and Chess Kings Partner to Bring Real-Money Competition to Online Chess
NEW YORK, NY, April 7, 2025 (EZ Newswire) -- Lucra, the leading provider of social gamification technology, and Chess Kings, a new media, entertainment, and gaming platform for chess players, today announced a partnership that will bring real-money competition to the online chess community.
With an estimated 600 million chess players worldwide, this collaboration taps into the growing demand for competitive gameplay in the intellectual sports arena. Lucra's proprietary technology will power Chess Kings' competitive platform in the ultimate game of skill, raising the stakes and creating new opportunities for chess enthusiasts to engage with the game they love.
This partnership represents Lucra's continued expansion into the mobile gaming space, extending the company's reach beyond its established venue-based partnerships. The initial focus will be on developing a web-based competitive chess platform, with plans to evolve the offering with mobile applications shortly thereafter.
"Chess represents an exciting new frontier for competitive gaming," said Dylan Robbins, CEO at Lucra. "By partnering with Chess Kings, we're helping to create an innovative platform that will bring new dimensions to how people experience and engage with chess."
The partnership leverages Chess Kings' intellectual property and extensive TV, media, and content business that will serve as a powerful customer acquisition engine for the competitive platform. This strategic approach complements Lucra's advanced technology infrastructure. The platform will initially launch in the United States, with plans for international expansion in the near future.
"We chose to partner with Lucra because of their unmatched expertise in competitive gameplay technology," said John Iavarone, founder of Chess Kings. "Their comprehensive backend infrastructure with numerous third-party vendors and a full in-house team focusing on risk management gives us confidence that we can deliver a seamless user experience while ensuring the highest standards of compliance and security."
The integration is designed to drive three core outcomes:
Enhanced user engagement: Creating more meaningful gameplay experiences through competitive elements
Market innovation: Introducing a first-of-its-kind experience for chess in the digital space
Global reach: Eventually bringing competitive chess gameplay to enthusiasts worldwide. The partnership expects to begin rolling out initial features by the end of the year.
About Lucra
Lucra provides white-label gamification software that helps brands drive revisitation and unlock new revenue. Our technology lets your users engage in social tournaments, group play, and peer-to-peer challenges directly within your existing mobile experience. We handle all payments, compliance, and risk management, allowing you to quickly implement our solution to drive more traffic, increase user engagement, and generate new revenue. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, Play Playground, and more. For more information, visit www.lucrasports.com.
About Chess Kings
Chess Kings aims to be the first media, entertainment, fantasy, and gaming platform for chess players. With a vision to reach the estimated 600 million chess players globally and connect with the world's 2,000 grandmasters, Chess Kings will offer the most innovative fantasy experience in all of sports by allowing novice players to play against the pros. The Chess Kings platforms will revolutionize how fans engage with the world's most intellectually stimulating game.
Media Contact
Michael Madding
michael@lucrasports.com
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