College Basketball: Powered By ShotTracker
Tracking Every Shot: How ShotTracker Is Transforming March Madness and Beyond
Our portfolio company ShotTracker has secured partnerships with 10 D1 men's programs and 14 D1 women's programs — giving elite teams the data edge they need when it matters most.
At SeventySix Capital, we've always believed that the future of sports belongs to the teams bold enough to embrace technology. That's precisely why we invested in ShotTracker — a company that is quietly becoming one of the most valuable data infrastructure platforms in college basketball. As the NCAA tournament approaches, the stakes couldn't be higher. Coaches are hunting for every competitive edge. And for a growing number of elite programs, that edge now lives on the ShotTracker platform.
What ShotTracker Actually Does
For coaches, that intelligence shows up where it matters: Pulse delivers AI-powered box scores to your bench during games, so adjustments happen in real time, not after film review the next morning. Scout uses AI to pull any film you need in under 60 seconds. Players get their own dashboard to track progress and hold themselves accountable between practices.
Programs like Kansas and South Carolina, both in this year's tournament, use ShotTracker as the connective tissue across player development, scouting, and game planning. That's the model: not a single tool, but a system that touches every part of how a staff prepares to win.
Built for the Speed of College Basketball
One of the most compelling aspects of the ShotTracker platform is that it was purpose-built for the pace and economics of college basketball. D1 programs operate with lean staffs, limited budgets, and relentless practice schedules. ShotTracker installs in hours, runs autonomously, and requires no manual video clipping. Coaches and player development staff can pull practice reports immediately after a session ends — meaning a player can review their shot chart before they've even left the gym.
During games, the platform feeds live stats to the bench in real time. Defensive schemes can be adjusted mid-half based on opponent shooting heat maps. Fatigue loads can be monitored to inform substitution patterns. It's the kind of intelligence loop that was impossible just five years ago at the collegiate level.
The Programs Leading the Way
The breadth of ShotTracker's current D1 partnerships spans major conferences and elite programs — a testament to both the platform's credibility and its versatility across different coaching philosophies.
What's particularly notable is the strength of the women's basketball roster. Programs like South Carolina — a perennial national championship contender — and UCLA have adopted ShotTracker as a core part of their player development infrastructure. As the women's game continues to attract record viewership and investment, the data platforms powering these programs will only grow in strategic importance.
