Dayna Hafetz is a Partner of Original Events Company where she oversees new business and creative development for clients. Prior to OECo. Hafetz worked in many capacities for the Philadelphia 76ers, most notably, working in VIP Hospitality on game nights and as the Head Coach/Manager for the 76ers Dance Team where she curated in-game performances and oversaw the team’s branding and marketing efforts. 

Hafetz is a Philly-native and graduated from Temple University.