SeventySix Capital Sports Advisory provides senior-level strategic counsel to ownership groups, presidents, boards, athletic directors, operators, and executive leadership across professional, Olympic and collegiate sports.
Led by Wayne Kimmel, Kenneth Shropshire and Mike Morris, our advisory platform operates at the intersection of sports, capital, media, and technology. We deliver independent, experience-driven guidance in a rapidly changing industry that is seeking professionalization and technology-enablement.
We help organizations build durable competitive advantage by modernizing governance and operations, and unlocking new revenue through innovation, AI, and strategic capital alignment.
our services
Professional Sports
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Long-range planning, governance modernization, succession strategy, and crisis counsel.
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Roster construction models, cap/contract strategy, competitive window optimization, and organizational design.
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Media rights strategy, sponsorship architecture, premium/venue monetization, fan engagement platforms, and global brand positioning.
Clients include: Owners, Executive Chairs, Presidents/CEOs, GMs, and senior front-office leaders
College Sports
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Professionalization of governance, enterprise risk management, conference alignment strategy, and institutional modernization.
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Department build-out, roster economics, transfer portal compensation logic, coaching incentive frameworks, and structural redesign.
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Collective governance design, athlete valuation systems, compliance infrastructure, payment rails, and sustainable revenue models.
Clients include: Presidents/Chancellors, Boards, Athletic Directors, Coaches, GMs, and Collectives
Executive Education platform
Owner / President / GM Institutes
College Athletics Professionalization & NIL Council
AI, Tech & Innovation Bootcamps
Custom leadership programs for teams, conferences, and universities
Multi-day sports business conferences
We extend our advisory through curated executive forums and education programs:
Strategic marketing & brand growth
Sponsorship & partnership development
Technology and analytics strategy
Media strategy & content distribution
Event strategy & production advisory
Digital transformation & fan monetization
Venture capital and emerging SportsTech integration
Commercial & Strategic Growth
Beyond governance and competitive strategy, SeventySix Capital provides advisory across:
Our Team
Wayne Kimmel
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Founder & Chairman
Kenneth Shropshire
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Strategic Advisor
Strategic AdvisorMichael Morris
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
