Newly Formed Management & Marketing Agency Rubicon Talent Launches with Strategic Partnership with SeventySix Capital
February 14, 2017
Under unique partnership, SeventySix Capital will deliver and advise on entrepreneurial opportunities for Rubicon’s wide range of star athletes and personalities
NEW YORK, NY – Today, Rubicon Talent (Rubicon), led by sports marketing veterans Dave Maryles, Peter Raskin, Jonathan Salant and Brandon Swibel, announced a strategic partnership with tech, health and sports focused venture capital firm, SeventySix Capital, led by Wayne Kimmel and Jon Powell.
Rubicon represents a wide range of clients including NFL and NBA stars, Hall of Famers, MVP’s, Heisman Trophy winners, Olympic icons, media personalities and celebrity chefs. Rubicon also consults for various brands and agencies, leveraging sports and entertainment personalities to maximize commercial initiatives.
“We are committed to helping our clients throughout their careers and beyond,” said Raskin. “As the sports and entertainment business continues to evolve, our clients are continually seeking more strategic, diversified opportunities. Partnering with SeventySix Capital is a way for us to set ourselves apart from the traditional sports marketing firms. Wayne and his team are best in class and enable us to provide our clients with a new expertise, ensuring they are well-positioned to explore entrepreneurial and equity based opportunities.”
SeventySix Capital, launched in 1999, is a leading venture capital firm founded by Wayne Kimmel. Through this unparalleled partnership, Rubicon and SeventySix Capital will work on major projects in the sports and entertainment industry. This includes business opportunities beyond endorsement and sponsorship deals, empowering Rubicon clients to be entrepreneurs with franchises, startups, technology, real estate and more.
“At SeventySix Capital, we are investors in the consumer tech, sports, and health and wellness space with current portfolio companies like Whistle Sports, Indiegogo and StartUp Health,” said Kimmel. “Rubicon Talent’s relationships, expertise and access allows us to further dive into the sports and entertainment worlds. This is a win-win relationship -- the possibilities are endless with our shared goals and vision.”
Rubicon focuses on three core areas: talent management, marketing and strategic business ventures. The partners have a 25-year history of marketing high-profile clients at a variety of agencies including SFX Sports, CSMG, The Agency Sports Management (TASM) and The Legacy Agency (TLA). Raskin sold his firm, TASM, to TLA in 2011, where he was a partner until founding Rubicon. A former SVP of Business Development, Salant spent the last 12 years managing and marketing high profile media personalities and athletes. Aligning closely with previous roles, Swibel continues to represent Olympic stars including 3x Gold Medalist, Kerri Walsh Jennings, Short-Track Speedskater, J.R. Celski, and Hurdler/Bobsled sensation, Lolo Jones. Maryles represents a number of NFL players and Broadcasters including All-Pro Running Back, DeMarco Murray, Denver Broncos’ Pro Bowl & Super Bowl 50 Champion Emmanuel Sanders, NBC Sports’ Dan Hicks and New England Patriots’ Pro Bowl & Super Bowl 51 Champion, Martellus Bennett.
SeventySix Capital, led by Kimmel and Powell, invests in passionate, smart and nice entrepreneurs who are launching game-changing companies in the tech, retail, sports, media and healthcare industries. Their top exits include SeamlessWeb (now public as GrubHub), Take Care Health Systems and NutriSystem, the top performing stock in the U.S. for five consecutive years. Among the Fortune 500 companies that have acquired their portfolio companies are Aramark, Intel, IBM, Walgreens, and Yahoo!. Powell is also the CEO of Kravco Company LLC, a leading real estate company that developed the King of Prussia Mall. He was an owner of the Philadelphia/Baltimore Stars, the 2-time United States Football League champions. SeventySix Capital's partners are extremely active in the entrepreneurial and non-profit communities around the world.
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