Whistle Sports is Cynopsis Sports Leaderboard winner
WINNER: Whistle Sports & Golf Channel
Whistle Sports teamed with Golf Channel to drive millennials to Ryder Cup and The Open. With an eye toward expanding Golf Channel’s appeal and awareness among a younger audience, Whistle Sports created and distributed engaging and humorous content featuring Rick Shiels and Peter Finch with regular people in a unique golf simulator that mirrored the extreme playing conditions seen at Royal Troon during The Open. In addition, Whistle influencers created custom videos to promote Golf Channel’s #RyderCupFanaticContest, which they posted on their social channels and were then amplified by Whistle Sports and social amplifiers. The two campaigns generated over 8 million video views.