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Wayne Kimmel to speak on panel at ICE London: Sports Betting in New Markets

  • Pitch ICE theatre, show floor (N9-660), ExCeL London 1 Western Gateway London United Kingdom (map)

12:00 Putting sports fan/consumer at the centre of your sports betting strategy

  • Understanding who your customers are and what sports they follow to create a product they’ll want

  • Tapping into casual sports fan vs. experienced, hard-core bettor

  • Driving consumers from illegal to legal betting

  • Marketing and advertising – finding the balance to drive consumers to legal betting without advertising overkill


Wayne Kimmel, SeventySix Capital
Rich Roberts, CEO, FaceOff
Dan Hannigan-Daley, Director of Product, DraftKings Sportsbook
John Levy, CEO, The Score

© SeventySix Capital